At SnellMedia, we believe that single page websites are not the most effective way for B2B businesses to reach their target audiences online.
Traditional websites typically feature a variety of pages dedicated to specific products or services, each with their own unique content.
While single page sites certainly have their benefits, especially when it comes to PPC and landing pages, in our experience they tend to fall short when it comes to SEO and building lasting relationships with buyers. Because these sites lack depth and diversity, they fail to capture the attention and interest of B2B audiences who are actively looking for solutions to their specific needs and challenges.
Single-page websites consist of only one page. This means that all the information you need is available on the page you see when you enter the website. These sites do not have separate pages for other sections such as Services, About or Contact like multiple-page websites do.
They provide a smooth user experience with navigation arrows and buttons, or allow the visitor to simply scroll down to get more information. They’re simple, clear and to-the-point. However, even if they may lead to higher usability and conversion rates, they're not useful for SEO in comparison with multiple-page websites.
Single-page websites, due to their format, are restricted in comparison to multi-page websites. They are limited in ranking opportunities and explicitly lack the structural format needed for users to engage with specific content. With this, they lack focus and website authority.
Single-page websites are most efficient when you use them for specific projects, products or services. They are usually used as landing pages because of their compact and conversion-focused nature.
On the other hand, if you want to start a general website with diversified content, one-page websites aren't the go-to option.
Also keep in mind that if you're planning to expand your website content with new topics and change its structure to a more complex one in the future, it's better to do so with a multiple-page website.
Google and other search engines consider keywords as one of the main factors affecting your website ranking in the search results.
For the best outcome, you should optimise every page for only one primary target keyword. This is one of the most significant drawbacks of single-page website SEO, because as they have only one page, you can only optimise them for one main keyword.
In contrast, multiple-page websites let you target different keywords for each page. This will increase the chances of your website ranking higher in competitive markets.
One-page websites show everything in a scroll, but not in detail. If your visitors want to know more about a specific topic, product or service, a single-page website will disappoint them.
Of course, you can put as much content as you want on one page. But doing this will make your website harder to structure and have a negative impact on the user experience. Also, as you should only add relevant content to the same page, it's still impossible to cover different topics on single-page websites.
Additionally, one-page websites have one set of metadata. This limits you to optimising your website for only one title tag, and means that you have just one chance to attract visitors.
The most attractive side of one-page websites is their fancy design, smooth transitions, videos and images and texts with various effects. But this can also be the most problematic aspect of single-page website SEO
Having all these things on just one page makes the website take forever to load fully. Many visitors end up closing the website tab without waiting for it to load.
On the other hand, the long loading time results in a high bounce rate which is also bad for SEO. Search engines pay close attention to websites' loading speed when determining rankings, making it a crucial factor for increasing your visibility on google.
Siloing or silo architecture is the structure of your website content. It identifies your main topics to build authority in the eyes of Google.
As one-page websites struggle to cover more than one area of interest, siloing is almost impossible for them. But there are some practices that can help to overcome this issue. One of these is expandable divs or accordions which let you add more content to your website without making it too confusing. Many websites use them for their FAQ sections.
In comparison, multiple-page websites give you full freedom to group various content ideas and structure them so that search engine web crawlers can read and index them.
In this case, you should make sure that web crawlers can thoroughly read and index your page. To check, simply copy a sentence from the bottom of your page and enter it in Google Search with quotation marks at the beginning and end of the sentence. If it shows up in the search results, then you're good.
Many people use workarounds to trick web crawlers, for example making crawlers read a static version of their page but showing visitors the dynamic version, but these tricks aren’t well received by Google.
You might think one-page websites have an advantage in terms of authority, because all the backlinks will point to the same page. This is true, but there are some counter-arguments to consider as well.
First, getting backlinks to the same page over and over again will eventually be harder than getting them to new pages. That means maintaining a consistent flow of links may be unsustainable.
Second, even if you can build higher page authority for your one-page website, your domain authority may remain weaker, and this has a negative impact on your website’s SEO. On the other hand, having multiple pages with enough sites linking to them may increase your domain authority further.
Single page websites are great for conveying quick, to-the-point and specific information to your visitors. They also usually have a very mobile-friendly design.
However, multiple-page websites will rank higher for search engine results and drive more traffic to your page, increasing sales.
So, if you're starting a new project and want to get everything done quickly, go for a single-page website. But once you start thinking about long-term plans, it's best to switch to a multiple-page website.
These seven reasons are just a handful of the many strategies that we recommend you should have ready in your arsenal. They will help you to rank your content, win more traffic and attract more customers.
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