For B2B companies looking to maximize their visibility online, having an effective search engine optimization (SEO) strategy is essential. For many, choosing between a single page website and a multi-page website can be a difficult decision.
At SnellMedia, we believe that single page websites are not the most effective way for B2B companies to reach their target audiences online. In our experience, they lack the depth and flexibility that multi-page websites can provide, limiting the search engine visibility.
While single page websites may seem attractive because of their simplicity and ease of use, especially when it comes to PPC and landing pages, they are often not the best option when it comes to SEO and building lasting relationships with buyers.
Single page websites consist of a single page with content that has been condensed and tweaked to fit within the constraints of one web page. These sites do not have separate pages for other sections such as Services, About or Contact information like multiple page websites do.
Compared to single page websites, multi-page websites have much more potential for SEO success.
Defining multiple landing pages gives businesses more opportunities, like:
Ultimately, when it comes to SEO effectiveness, multi-page websites are usually the way to go for B2B companies looking to maximize their visibility online.
In this article, we will explore 7 key reasons why multi-page websites are superior to single page websites when it comes to SEO, from targeting a specific audience to driving deeper engagement with customers.
Keep reading to learn more about how each type of website can influence your SEO efforts!
Who we are: With over 25 years of experience, SnellMedia has created thousands of successful B2B Google Ads campaigns for clients primarily in SaaS, Manufacturing Automation and Healthtech. Book a 30-minute consultation with a senior, Google-certified member of our team today. During the call, we’ll answer any Google Ads-related questions you have and audit your account to provide your marketing team with valuable feedback they can implement to double or maybe even triple your lead generation.
A single-page website is an effective way to quickly convey a message or introduce a product or service. However, their limited scalability can be an issue when the content needs to grow and become more complex. Single-page websites are better suited for concise, specific messages, whereas multiple-page websites are better at presenting multiple topics, features, or products.
It's also important to remember that single-page websites are difficult to optimize for search engines. Multiple page websites tend to have more content, which can be properly structured and optimized for search engines – leading to better rankings in organic search results.
Therefore, if you want your website to become an established source of information, you should consider building a multiple page website.
Google and other search engines consider keywords as one of the main factors affecting your website ranking in the search results.
For the best outcome, you should optimise every page for only one primary target keyword. This is one of the most significant drawbacks of single-page website SEO, because as they have only one page, you can only optimise them for one main keyword.
In contrast, multiple-page websites let you target different keywords for each page. This will increase the chances of your website ranking higher in competitive markets.
One-page websites show everything in a scroll, but not in detail. If your visitors want to know more about a specific topic, product or service, a single-page website will disappoint them.
Of course, you can put as much content as you want on one page. But doing this will make your website harder to structure and have a negative impact on the user experience. Also, as you should only add relevant content to the same page, it's still impossible to cover different topics on single-page websites.
Additionally, one-page websites have one set of metadata. This limits you to optimising your website for only one title tag, and means that you have just one chance to attract visitors.
Single page websites typically take much longer to load than multi page websites, thus leading to higher bounce rates- which is the result of slower loading times, as visitors often close a website tab before it has fully loaded. This is due to the fact that a single page website contains all of its content and features on a single web page, often resulting in larger amounts of data that must be loaded for the page to render correctly. Search engines pay close attention to websites' loading speed when determining rankings, making it a crucial factor for increasing your visibility on google.
Furthermore, single page websites are often designed with many flashy and interactive features such as animations or transitions which may require larger amounts of code from the server in order to load correctly. As a result, these types of websites can often take much longer than their multi page counterparts.
Any website that takes too long to load will often be abandoned by visitors, leading to a high bounce rate and low user engagement. This is especially true for single page websites as visitors have limited options for exploring the site. That is why it is crucial to consider loading times when designing and implementing single page websites.
Siloing or silo architecture is the structure of your website content. It identifies your main topics to build authority in the eyes of Google.
As one-page websites struggle to cover more than one area of interest, siloing is almost impossible for them. But there are some practices that can help to overcome this issue. One of these is expandable divs or accordions which let you add more content to your website without making it too confusing. Many websites use them for their FAQ sections.
In comparison, multiple-page websites give you full freedom to group various content ideas and structure them so that search engine web crawlers can read and index them.
As part of your efforts to decrease the loading time, you may want to use some Javascript that lets visitors load new content by scrolling rather than loading the whole page once they enter your website.
In this case, you should make sure that web crawlers can thoroughly read and index your page. To check, simply copy a sentence from the bottom of your page and enter it in Google Search with quotation marks at the beginning and end of the sentence. If it shows up in the search results, then you're good.
Many people use workarounds to trick web crawlers, for example making crawlers read a static version of their page but showing visitors the dynamic version, but these tricks aren’t well received by Google.
You might think one-page websites have an advantage in terms of authority, because all the backlinks will point to the same page. This is true, but there are some counter-arguments to consider as well.
First, getting backlinks to the same page over and over again will eventually be harder than getting them to new pages. That means maintaining a consistent flow of links may be unsustainable.
Second, even if you can build higher page authority for your one-page website, your domain authority may remain weaker, and this has a negative impact on your website’s SEO. On the other hand, having multiple pages with enough sites linking to them may increase your domain authority further.
Single page websites are great for conveying quick, to-the-point and specific information to your visitors. They also usually have a very mobile-friendly design.
However, multiple-page websites will rank higher for search engine results and drive more traffic to your page, increasing sales.
So, if you're starting a new project and want to get everything done quickly, go for a single-page website. But once you start thinking about long-term plans, it's best to switch to a multiple-page website.
These seven reasons are just a handful of the many strategies that we recommend you should have ready in your arsenal. They will help you to rank your content, win more traffic and attract more customers.
Do you need help with your website and SEO strategy?
With over 25 years of experience, SnellMedia has created thousands of successful B2B Google Ads campaigns for clients primarily in SaaS, Manufacturing Automation and Healthtech.
Book a 30-minute consultation with a senior, Google-certified member of our team today. During the call, we’ll answer any Google Ads-related and SEO questions you have and audit your account to provide your marketing team with valuable feedback they can implement to double or maybe even triple your lead generation.
