7 Reasons Why Single Page Websites Are Bad for SEO vs Multiple-Page Websites

At SnellMedia, we believe that single page websites are not beneficial for B2B businesses to leverage the full potential of organic ranking, thus attracting audiences that actively search for a solution you provide. We have worked with B2B businesses in various industries e.g. Welding Automation, Food Bulk Handling Equipment Manufacturers, Virtual Conference Management  & SaaS. 

Single-page websites consist of only one page. This means that all the information you need is available on the page you see when you enter the website. These sites do not have separate pages for other sections such as Services, About or Contact like multiple-page websites do.

They provide a smooth user experience with navigation arrows and buttons, or allow the visitor to simply scroll down to get more information. They’re simple, clear and to-the-point. However, even if they may lead to higher usability and conversion rates, they're not useful for SEO in comparison with multiple-page websites.

Single-page websites, due to their format, are restricted in comparison to multi-page websites. They are limited in ranking opportunities and explicitly lack the structural format needed for users to engage with specific content. With this, they lack focus and website authority. 

One-page Websites Have Limited Scaling Ability

1. One-page Websites Have Limited Scaling Ability

Single-page websites are most efficient when you use them for specific projects, products or services. They are usually used as landing pages because of their compact and conversion-focused nature.

On the other hand, if you want to start a general website with diversified content, one-page websites aren't the go-to option.

Also keep in mind that if you're planning to expand your website content with new topics and change its structure to a more complex one in the future, it's better to do so with a multiple-page website.

Search Ranking Opportunities are Scarce

2. Search Ranking Opportunities are Scarce

Google and other search engines consider keywords as one of the main factors affecting your website ranking in the search results.

For the best outcome, you should optimise every page for only one primary target keyword. This is one of the most significant drawbacks of single-page websites, because as they have only one page, you can only optimise them for one main keyword.

In contrast, multiple-page websites let you target different keywords for each page. This will increase the chances of your website ranking higher in competitive markets.

Lack of Focus. Jack of all Trades, Master of None.

3. Lack of Focus. Jack of all Trades, Master of None.

One-page websites show everything in a scroll, but not in detail. If your visitors want to know more about a specific topic, product or service, a single-page website will disappoint them.

Of course, you can put as much content as you want on one page. But doing this will make your website harder to structure and have a negative impact on the user experience. Also, as you should only add relevant content to the same page, it's still impossible to cover different topics on single-page websites.

Additionally, one-page websites have one set of metadata. This limits you to optimising your website for only one title tag, and means that you have just one chance to attract visitors.

Slower Loading Times and Higher Bounce Rates

4. Slower Loading Times and Higher Bounce Rates

The most attractive side of one-page websites is their fancy design, smooth transitions, videos and images and texts with various effects. But this can also be the most problematic aspect of single-page websites.

Having all these things on just one page makes the website take forever to load fully. Many visitors end up closing the website tab without waiting for it to load.

On the other hand, the long loading time results in a high bounce rate which is also bad for SEO. Search engines pay close attention to websites’ loading speed when determining rankings.

Building Authority With Google is a Struggle

5. Building Authority With Google is a Struggle

Siloing or silo architecture is the structure of your website content. It identifies your main topics to build authority in the eyes of Google.

As one-page websites struggle to cover more than one area of interest, siloing is almost impossible for them. But there are some practices that can help to overcome this issue. One of these is expandable divs or accordions which let you add more content to your website without making it too confusing. Many websites use them for their FAQ sections.

In comparison, multiple-page websites give you full freedom to group various content ideas and structure them so that search engine web crawlers can read and index them.

Website Crawlability Limitations

6. Website Crawlability Limitations

As part of your efforts to decrease the loading time, you may want to use some Javascript that lets visitors load new content by scrolling rather than loading the whole page once they enter your website.

In this case, you should make sure that web crawlers can thoroughly read and index your page. To check, simply copy a sentence from the bottom of your page and enter it in Google Search with quotation marks at the beginning and end of the sentence. If it shows up in the search results, then you're good.

Many people use workarounds to trick web crawlers, for example making crawlers read a static version of their page but showing visitors the dynamic version, but these tricks aren’t well received by Google.

Lack of Website Authority

7. Lack of Website Authority

You might think one-page websites have an advantage in terms of authority, because all the backlinks will point to the same page. This is true, but there are some counter-arguments to consider as well.

First, getting backlinks to the same page over and over again will eventually be harder than getting them to new pages. That means maintaining a consistent flow of links may be unsustainable.

Second, even if you can build higher page authority for your one-page website, your domain authority may remain weaker, and this has a negative impact on your website’s SEO. On the other hand, having multiple pages with enough sites linking to them may increase your domain authority further.

Why Single Page Websites Are Bad for SEO vs Multiple-Page Websites

8. Are single-page websites good or bad? 

Single page websites are great for conveying quick, to-the-point and specific information to your visitors. They also usually have a very mobile-friendly design.

However, multiple-page websites will rank higher for search engine results and drive more traffic to your page, increasing sales.

So, if you're starting a new project and want to get everything done quickly, go for a single-page website. But once you start thinking about long-term plans, it's best to switch to a multiple-page website.

These seven reasons are just a handful of the many strategies that we recommend you should have ready in your arsenal. They will help you to rank your content, win more traffic and attract more customers.

Do you need help with your website and SEO strategy? 

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