PPC stands for "Per Per Click"It is defined as a type of internet marketing where advertisers pay a fee each time someone clicks on their ad.
It is essentially a way of buying visits to your site rather than relying purely on organic reach.
PPC usually works on a bidding basis, where the most relevant ads will be shown first.
There are a number of ways B2B companies can benefit from PPC marketing. Below are the main benefits of PPC marketing for B2B businesses:
There many different PPC ad types so it can often be overwhelming trying to find the right fit for your business. Below is a list of the most popular types of PPC ads.
Paid search involves the process of businesses advertising within sponsored listings on a search engine or partner site. The business pays every time someone clicks on their ad.
Display advertising is defined as graphic or text banner ads that appear in specially designated areas of a website or social media platform.
Remarketing and retargeting involves targeting users that have interacted with your site in certain ways. Once a user clicks on something such as a product on your site, a cookie is set in their browser which you can use to remarket that same product to them via an ad.
YouTube is the second largest search engine on the web today.
Having a YouTube channel can improve your SEO and your overall brand presence. You can also run advertising campaigns directly through in order to drive traffic to your site.
Google shopping allows consumers to search for and shop for products from a variety of retailers. Google shopping ads involves paying to have your products advertised in this area of Google.
There are a number of things to keep in mind in terms of PPC ad pricing for B2B businesses. Below is a list of some pricing elements that you should be aware of:
There are a number of things to keep in mind in terms of PPC ad pricing for B2B businesses. Below is a list of some pricing elements that you should be aware of.
When a user inputs a search query, Google will determine if the query includes any keywords that advertisers are currently bidding on.
If some advertisers have bid on some of the keywords in the search query, Google will then determine the ad ranks based on the advertiser’s maximum bid* and their quality score** combined.
Once this formula has been calculated, Google uses the data to determine how much you will pay per click on your ad.
The advertiser that has the best result in the maximum bid and quality score formulation is the one that is most likely to be shown first to the user and will land in the best ad placements on the site.
* Maximum bid - The maximum bid you have specified for that keyword
** Quality score – A metric used to determine how relevant and useful your ad is to the user for their query. The higher your quality score is, the better.
Pay-per-click works extremely well with your other methods of marketing because you can easily target a specific audience that is likely to become engaged with your business.
Paid ads can bring people to your website where they will see your blogs, social media sites, and other marketing tools that they can follow and become engaged with. With this in mind, the user is likely to start seeing your business more and more online and this is the best way to generate sales.
PPC campaigns also provide analytics in which you can see a lot of detailed information about the people who are visiting your site, why they are visiting your site, some details about them such as their age range and location, and their behaviour on your site. This information can be incredibly useful when creating content for your other marketing approaches.
Below is a list of ways in which we work with PPC and our clients:
As you can see, PPC marketing for B2B businesses is very effective and advantageous in generating traffic to your website. We have listed some of the ways in which we can help your B2B business create successful campaigns that draw in visits to your website and essentially close sales.
If you would like any more information on what we do or how we may be able to help your specific business, please get in touch today!