Comprehensive Guide to Choosing Google Ads Management Services

For B2B brands, Google Ads management services can be a powerful tool for driving leads, boosting brand recognition and increasing sales. With the right strategy in place, these services can help businesses reach their target audience more effectively and maximize their return on investment (ROI).

Google Ads management services plan, manage and optimize campaigns based on your needs. They use data from Google Ads to adjust bids and help you focus your budget on the most effective keywords and placements. The services also track results, develop reports for analysis, test audiences and make adjustments as needed. With the help of a PPC agency, brands can achieve sustainable and cost-effective growth in their online presence and business.

Google and Google Ads, as the biggest service providers in paid campaigns, determine the future trends and rules in online services for both B2B and B2C. The services can be used by any type of business, including small businesses, middle market companies and enterprise organisations. For brands in B2B, pay-per-click is the most cost-efficient method to generate quality leads in a short time.

However, to make good use of this online marketing tool and win the Google Ads game, it’s essential to find a reliable Google Ads PPC service provider or PPC agency.

At Snell Media, we can help you reach your goals and get the most out of your Google Ads campaigns. We can ensure that your business makes the most out of its advertising budget and achieves long-term success with its online campaigns. 

Keep reading to learn what factors need to be considered when selecting a Google Ads management service along with steps to initiating these services with Snell media.

Who we are: With over 25 years of experience, SnellMedia has created thousands of successful B2B Google Ads campaigns for clients primarily in SaaS, manufacturing automation and health tech. Book a 30-minute consultation with a senior, Google-certified member of our team today. During the call, we’ll answer any Google Ads-related questions you have and audit your account to provide your marketing team with valuable feedback they can implement to double or maybe even triple your lead generation.

What Are Google Ads Management Services?

What Are Google Ads Management Services?

Google Ads management services are a series of services provided by a professional PPC management company that aims to help you achieve maximum performance with Google Ads. All agencies provide similar services to ensure the success of your campaign, but they differ in how they deliver them.

The fundamental goal of Google Ads management services is to create and manage a campaign that will eventually drive conversions and sales for your business. The team of professionals who offer these types of services is experienced in many aspects of online marketing, including paid search, web development, creative design and analytics.

The agencies typically use data-driven strategies, including keyword research and bid management, to generate high-quality leads for their clients. These services usually involve creating custom ad campaigns, setting up tracking and analytics tools, optimizing bids and budgets for maximum reach, and testing different approaches to determine which produce the best results.

Good Google Ads management services also provide you with the necessary tools and resources to track your campaign's progress and performance. This way, you can see which areas need improvement and make the necessary changes to ensure that your campaigns are as effective as possible.

5 Steps to Initiating Google Management Services With SnellMedia

5 Steps to Initiating Google Management Services With SnellMedia

At SnellMedia, we use a 5-step process to make sure we deliver impeccable Google Ads management services to our clients. The steps are as follows:

Step #1: Connect

Schedule a consultation call for a free audit of your current account and to discuss your current PPC strategy.

Step #2: Align

Our simple onboarding process ensures smooth account management and clear communication.

Step #3: Plan

To improve conversion rates across all channels, we conduct a complete review of your website.

Step #4: Execute

Using keyword research for PPC to reach your market, we create strategies to achieve your performance goals.

Step #5: Optimise

We continually monitor performance through daily data reviews, monthly strategy meetings and regular updates.

With PPC and Google Ads, we generate fast, scalable and predictable revenue growth for B2B and eCommerce brands. We can grow revenue predictably in existing markets and scale quickly to new ones with our proven 5-step PPC demand generation model. With PPC B2B lead generation, your brand will rank at the top of all channels related to your niche and generate fast, scalable and predictable revenue growth.

How Does Google Ads Work?

How Does Google Ads Work?

Google Ads is a major online advertising network that allows businesses to reach customers from all around the world and develop their operations. Advertisers pay Google for the opportunity to target users based on their keyword search, country and device type, as well as the right to deliver their advertisements to consumers who are interested in their products or services.

Google Ads offers a variety of different campaign types that you can use to reach your advertising goals:

  • Search campaigns help you to show your ad when people are searching for terms related to your business on the search engine.
  • Display campaigns allow you to show your ad across millions of websites and apps that are part of the Google Display Network.
  • Shopping campaigns help you promote your products on Google Shopping and other Google websites.
  • Video campaigns let you reach people with engaging video ads on YouTube and across the web.
  • App campaigns make it easy to promote your app on Google Play and across the web.
  • Performance Max campaigns help you get the most out of your Google Ads spend by automatically optimising your campaigns for maximum performance using machine learning and artificial intelligence.

Each campaign type has its own unique set of features and settings, so you can choose the type that best meets your needs.

To get started with Google Ads, companies need to prepare keyword research, competitor research, ad assets (text ad, graphic, video, etc.) and a PPC landing page and choose a bidding strategy.

According to their conversion goal and marketing strategy, advertisers create ads with their assets, target the keywords of their choice and run the ads based on the bidding strategy and budget setting. To run a successful paid campaign, you must constantly check and adjust your ads and keywords. By adding new search terms and negative keywords, you can make sure your ads are only presented to the customers that convert.

Adjust Your Ads in a Timely Manner With the Right Tools

What Is the Best Way to Manage My Google Ads Account and Ads?

Adjust Your Ads in a Timely Manner With the Right Tools

The first thing you need to know about managing your Google Ads account and ads is the importance of information and timely adjustments. With PPC advertising, brands only pay when audiences click on your ads. Ideally, you want the audiences who are more likely to convert to click on your ads and turn them into conversions. To ensure your ads are shown in the right place and at the right time to the right people, the key is to do a perfect job with setting the keywords.

Google Ads provides a series of tools to assist Google Ads experts in making strategic decisions. Those tools include keyword planner, ad review and diagnosis and performance planner. Other Google software like Google Analytics and Google Search Console is also a great help for all ad runners.

PPC advertising is a technique run by live data. You need to make timely adjustments to the actual user data collected from your website and the search engine. This is also why Google Ads is the most recommended choice for brands among all paid media channels. Only a network this large and competent can make sure all your investment in paid advertising achieves the maximum ROI.

Make the Most of Google’s Quality Score

Make the Most of Google’s Quality Score

As mentioned above, Google provides a series of tools and information to help ad runners make the right call. One of the key pieces of information released from Google that makes a big difference is Google’s Quality Score.

The Quality Score is a number assigned to help you improve the quality of your paid advertising campaigns. It helps Google ads management teams identify areas where they can improve their campaigns and get more quality leads.

Google's Quality Score indicates how compatible your adverts are with consumers' search queries. To maintain its service quality, Google wants to show users the most relevant and useful ads possible. The higher your Quality Score, the more relevant your adverts are considered to be, and the lower your cost-per-click (CPC) will be.

Optimising your ads with the suggestions from Google can help you elevate your Quality Score, increase visibility on Google and improve the impression of your ads on the search engine results pages (SERPs).

Regularly Update Your Negative Keyword List

Regularly Update Your Negative Keyword List

Negative keywords are an important part of any PPC campaign as they help you to avoid wasting money on irrelevant clicks. By ensuring that your negative keyword list is up to date, you can make sure that your ads are only being shown to people who are interested in what you have to offer.

To find new keywords, you can use Google's Keyword Planner tool. This tool allows you to enter a list of your current keywords and shows you a list of similar terms. You can then add any relevant terms to your negative keyword list.

Google’s Quality Score also gives suggestions about negative keywords and other keyword options. Strategically adding some keywords to your list can ensure that your ads are only shown to the people who are most likely to convert and avoid wasting your budget.

Use a PPC Agency to Handle the Heavy Lifting

Use a PPC Agency to Handle the Heavy Lifting

Still not sure how to manage your Google Ads account? Or are you looking for experts who can help you step up your paid campaigns? Hiring a PPC company is key to minimising your Google ad spend and maximising conversion results.

A PPC management company can provide you with a series of services that help you diagnose and adjust your campaign plan. The truth is, that every adjustment and testing process through PPC requires money and effort. For a company seeking quick and effective results, there is no time or space to make mistakes with self-managing PPC.

The PPC team within the agency has the knowledge and skills to do all this for you. They also have access to software that can help them further improve your campaigns. Here are some of the advantages of working with a Google Ads agency:

  • They save you time: Managing a PPC campaign can be very time-consuming. By working with an agency, you can free up time to focus on other aspects of your business.
  • They have knowledge and experience: A good PPC agency will have a team of experienced professionals who know how to get the most out of your campaigns. They will also be able to offer you valuable insights into your target market.
  • They have tools: A Google Ads agency will have access to a range of tools and software that can help them to improve your campaigns. These include tools for keyword research, ad testing and tracking conversions.
  • They are accountable: When you work with an agency, you have someone to hold accountable for the results of your campaigns. This means you can be sure that your campaigns are on track and that you are getting the results you expect.

Choosing the right PPC management company is essential to the success of your campaigns. Make sure to do your research and ask for references before making a decision.

The Importance of Optimising Paid Search Landing Pages

The Importance of Optimising Paid Search Landing Pages

Landing pages are an important part of PPC campaigns as they are the first thing that potential customers see when they click on your ad and help to guide them through their purchasing journey. It is therefore essential to make sure that your landing pages are optimised for conversion.

Good Google Ads management services often come with the service of creating a quality PPC landing page. After all, it requires experience and insight in user search intent research to create a page with a high conversion rate. Experts consider your campaign goals, your industry news and features, your budget and your previous digital marketing history to offer the PPC design that will impress your audience.

Google Ads Management Services: How Much Do They Cost?

Google Ads Management Services: How Much Do They Cost?

Ideally, we all want to spend as little as we can to achieve the best campaign results. Depending on your industry, the season of sales and your conversion goals, your expected CPC will be different. On average, we aim for a CPC of 0.6 to 1.2 euros.

To run an effective campaign that can acquire new leads, we recommend that companies set a budget of 2000 euros/month per campaign for ad spending. The reason why you need to set a minimum budget of 2000 euros for a valid campaign is due to the features of a paid campaign.

Thanks to the powerful functions provided by Google, the PPC company can collect valuable data from your clients and use it to modify your ads constantly. However, in order to collect the data, you need to have a basic budget to run the campaign.

A low-budget campaign often results in low impression, low competence in ad bidding and a lack of valuable data. Without the solid data to modify and push the campaign to the next level, a low-budget campaign might cost more money with fewer conversions, not to mention waste time and miss the window for making a good impression for your brand.

How to Choose the Best Google Ads Agency

How to Choose the Best Google Ads Agency

Hiring the right PPC firm can be difficult. How do you choose which one is best for your business? And how can you tell if they'll be a good match for you?

From our experience working as a professional PPC agency, we conclude with 12 steps that will help you find the best PPC company for your unique business. These steps include how to identify your needs, how to do qualification checks for your candidates and what kind of signs you should pay attention to. The 12 steps are:

  • Step #1: Identify your needs, goals and desired outcomes
  • Step #2: Choose a local or international firm
  • Step #3: Confirm the agency is doing PPC for themselves
  • Step #4: Verify social proof and industry know-how
  • Step #5: Critique the agency's website design, ad copy and user experience
  • Step #6: Choose between a specialised PPC agency or a full-service digital marketing agency
  • Step #7: Verify case studies, industry experience and expertise
  • Step #8: Confirm the agency's qualifications
  • Step #9: Digital strategy, onboarding and long-term vision
  • Step #10: Find out if an agency's culture is a good fit
  • Step #11: Communication, pricing and transparency
  • Step #12: Conversion tracking, reporting and analytics

To learn more detail about each step and why they are helpful for your search, check out our comprehensive guide on how to choose the best PPC agency for your company.

We Provide a Complimentary Google Ads Audit

Google Ads Management: How Does SnellMedia Do It?

We Provide a Complimentary Google Ads Audit

Different industries, different company sizes and different conversion goals all need custom Google Ads campaign plans. To make a suitable plan that tackles all your needs, your Google Ads management company needs to fully understand your market and your target.

With our 25 years of experience, we help numerous companies to create their digital marketing plan. We can easily establish the strengths and weaknesses of your current marketing strategies and, most importantly, point out the winning opportunity for you to achieve your goals.

In the free 30-minutes consultations, we offer brands that want to take their first step a comprehensive guide and suggestions about digital marketing strategy. Our senior, Google-certified experts will answer any Google Ads-related questions you have and audit your account to provide your marketing team with valuable feedback they can implement to double or maybe even triple your lead generation.

We Provide Customised Marketing Strategies

We Provide Customised Marketing Strategies

SnellMedia has grown from a gap in the market into a specialised PPC agency. With abundant experience in digital marketing, including search engine optimisation, PPC, social media and email and website design, we have realised that PPC is the most effective and efficient method of generating new customers, bringing visible and measurable improvements for B2B brands.

We are not a cookie-cutter service: every step of your journey is highly customised. We take the time to understand your business, what you do, who your ideal target market is and what their buying journey is. Only then can we develop an effective online marketing strategy that targets your audience at each stage of their purchasing journey.

From lead generation to brand awareness and everything in between, SnellMedia has got you covered with our holistic and data-driven approach.

We Know How to Find Audiences with High Intent

We Know How to Find Audiences with High Intent

Keyword intent is one of the most important aspects of paid search. Even the most well-funded paid search campaign will fail if advertisers do not have a firm grasp on the intent behind visitors' queries. Advertisers can, however, use keyword intent for intention-driven marketing to not only boost traffic to their sites but also attract more qualified leads, resulting in greater revenue and new leads.

One of the most significant features of paid search campaigns is that they are highly segment targeted and reach audiences efficiently. With the correct settings and spot-on keyword choices, our experienced Google-certified PPC experts can guarantee your ads will be shown to your audiences who are ready to convert.

We Are ROI Focused and Data-Driven

We Are ROI Focused and Data-Driven

If you want to improve your ROI, optimising your Google Ads and website is key. The process might be complicated, but there are some techniques to help you get the most out of your Google Ads campaigns and accurately gauge their success.

Google Ads is becoming more competitive as more advertisers join in. This means that the landscape is constantly changing, making it difficult to succeed if you don't have a sound ROI optimisation strategy. Not only do you have to learn about paid advertising, but you also need to take eCommerce factors like poor profit margins and dipping conversion rates into account.

Hiring good Google management services and a suitable PPC agency is important for your PPC ads. With SnellMedia, you can learn more about how Google Ads can change your business and how you can use them to enhance your campaign results. For every brand, we start with the following questions:

1. What is your conversion goal?

2. How do Google Ads help you achieve your goal?

3. What are the strengths and weaknesses of this strategy?

4. How can I improve your Google Ads even further?

We Use Google Remarketing Ads and Performance Max to Expand Your Market

We Use Google Remarketing Ads and Performance Max to Expand Your Market

As well as helping businesses who are new to Google Ads and paid traffic, Google Ads also helps businesses who have abundant experience in their own market and paid ads to improve their ROI. The key is campaign data and Google remarketing technology.

When a customer accesses your website, Google remarketing technology tags them to a remarketing list in order to track them across the web. When a person visits your website, an invisible code (remarketing code) on your site adds them to a remarketing list.

SnellMedia operates in a data-orientated manner. Every decision and strategy we make for our clients is based on the campaign data collected through the Google platform. We have confidence in this approach and can bring significantly higher paid traffic to your site.

We also help brands that are just exploring the market or looking to expand their business to a new genre. Performance Max is the best solution for you. The PPC experts in our team help many brands discover their new potential in the market with this new technique released by Google, and successfully acquire more customers and lower their CPC.

Here at SnellMedia, we have solutions for brands with different needs and expectations.

We Are Continually Improving

We Are Continually Improving

SnellMedia is an agile PPC agency that works with companies to create effective campaigns and improve their overall performance. We have a team of experienced PPC specialists who are certified by Google and are up to date with the latest changes in paid search. Our focus is on creating ads that drive predictable revenue growth and are scalable so that you can achieve your business goals.

We are constantly testing and experimenting with new strategies and tactics to stay ahead of the curve and deliver the best results for our clients. Our team is proactive and will make recommendations on how you can improve your campaigns to get the most out of your budget.

SnellMedia is a Google Partner and our team has experience managing large-scale Google Ads accounts with a high level of complexity. We have a proven track record of success and our clients see an average ROI of 2x to 5x.

If you are looking for a Google Ads management service that can help you achieve your business goals, contact us today to learn more about how we can help you.

Related Search

Is Paid Search Worth It?

Yes, but only if you do it correctly. Every year, competition for paid search advertising becomes more intense. As a result, finding the proper targets and executing campaigns that provide the greatest ROI becomes even more critical.

What Is Better: SEO or PPC?

By improving your website's SEO, you make it more likely to appear as a top result on Google. PPC ads, like Google Ads, are paid online advertisements that let businesses compete for the chance to have their ad displayed next to relevant searches on

For a company seeking fast, data-based and measurable results in improving website traffic and conversions, PPC is the better solution.

Key Takeaways

  • Google and Google Ads are the leading service providers in sponsored campaigns, setting the tone and regulations for both B2B and B2C online services. Finding a dependable Google Ads management services provider or PPC agency is crucial to make good use of this internet marketing tool and win the Google Ads game.
  • Google Ads management services offered by professional PPC agencies aim to help you achieve the best results possible with Google Ads. While the service might differ slightly from agency to agency, it will include the important and necessary steps to ensure your campaign's success.
  • SnellMedia is a PPC agency that helps companies by creating successful campaigns and improving their performance. Our team of certified Google Ads specialists are knowledgeable about the latest changes in paid search so that your company can stay ahead of the competition. By producing scalable campaigns, our goal is to help you achieve your long-term business objectives while generating predictable revenue growth along the way.

Who we are: With over 25 years of experience, SnellMedia has created thousands of successful B2B Google Ads campaigns for clients primarily in SaaS, Manufacturing Automation and Healthtech. Book a 30-minute consultation with a senior, Google-certified member of our team today. During the call, we’ll answer any Google Ads-related questions you have and audit your account to provide your marketing team with valuable feedback they can implement to double or maybe even triple your lead generation.